WHY YOU SHOULD FOCUS ON LANDING PAGES?
In the world of digital marketing, paid search, and SEO, you would have heard the term “landing pages”. This term has been used by marketers for many years to elaborate sale tactics focused on getting people to take on the desired action.
Today, landing pages have become an essential element in every businesses’ marketing toolbox. For every digital marketing campaign, it is the most critical element, and you can’t get away without using them. It is because landing pages are vitally important for generating more leads and converting leads into a sale.
However, if you are still wondering why landing pages are important and why you should focus on landing pages, we have got you covered. Later, we’ll give you a detailed insight into the importance of landing pages, but let first understand what exactly is a landing page?
What is a Landing Page?
A landing page is just the web page that a consumer can land on when they click on a call to action. In the marketing realm, a landing page is a standalone page that exists apart from your main website and serves the purpose of convincing visitors to do a specific action.
The effective landing makes it clear for visitors what to get from the page and how to get it. Besides this, it brings highly targeted traffic, and due to that, the conversion rates are usually higher than a regular webpage.
However, being a digital marketer, you must focus on creating multiple landing pages that are targeted toward a segmented customer population.
Why focus on landing pages
As you have ensured the digital representation of your business by creating a website, it’s time to focus on those elements that increase your ROI. Out of many factors that impact the number of sales, a landing page is arguably the most important one.
A landing page is a must-have page for any business as it is a follow-up to any promises that you’ve made in your content. Essentially, it’s the next step toward a visitor becoming your customer.
A landing page is a great way to make a trade, improve SEO and drive more traffic to build your brand. With the help of a landing page, you can offer special offers, deals, or pieces of information and get contact information of the prospect that can be used later to target them.
Currently, 68% of businesses are using landing pages to generate leads. However, 44% of these clicks are directed toward home pages, which is not a good strategy. A good landing page leads the customer to a specific page and does its job by convincing a prospect that it’s worth it to provide contact information in return in exchange for whatever you have to offer.
So if you also have the website but not getting the desired result, consider using landing pages to lead the customer to a specific product or service and encourage them to take action. You will definitely see a massive increase in your conversion rate and customer base.
Moreover, landing pages can help you:
- Generate leads
- Track data
- Get Premise
- More engagement
- Use social proof
- Pay attention to the form
Things to consider when making A GOOD LANDING PAGE?
Clear heading structure – A clear and strong heading at the top depicts what the page is about and what product or service it is offering. So make sure to add a clear H1 heading. However, to add more information and add structure to the page, you can also add H2 and H3 tags.
Why you? – It is the most important point as it will give the visitor insight into why they should choose your offerings. Therefore, the landing page must highlight the product features, what benefits customers can get and what makes this product stand out.
Contact form – Contact form is an essential element of a good landing page. It provides the users a medium to get in touch with you and allows Google to trust you as a real business. So, make sure to add a contact form on your landing page, having a phone number and email address where the person can contact you.
Thank you – At the end, always follow up your landing page with a Thank You. It will assure customers that the registration process is completed.