Budy.co.uk is a one-stop commercial cleaning company providing handyman, standard, and cleaning services for the last 25 years. However, as the cleaning industry is getting more competitive, they lack online representation. Since they didn't have any online representation, they contacted us to develop and design an effective website in order to reach out to their online prospect conveniently. Besides this, they wanted us to showcase their service, area of expertise, and unique selling points to attract more customers.
We at Creative Deer initially had an extensive brainstorming session with the Budy team to understand their requirements and business model. As the cleaning industry is highly competitive and there are already various giants capturing the market, our challenge was to create something that is user-friendly and get indexed to google easily. So based on the discussion, we worked tirelessly over a long period to ensure we had exactly what Budy wanted. Our team developed budy.co.uk, which has a clear and interactive design and is easy to navigate with all the functionalities. Besides this, it tells the users about the company and how it can solve their cleaning problems.
Nowadays, effective digital representation is what matters the most. Therefore, we followed a custom process to create a brand identity and deliver a unique design. In order to create a strong brand identity, we followed the market analysis and brand image the client had in his mind. At first, a designer was assigned to create the logo and branded item to differentiate budy.co.uk from its competitor, and then fonts, elements, and photography were used accordingly. Photography was an important aspect, therefore, budy.co.uk had to have a new photograph taken that reflected their brand and grow brand awareness. The client was also provided with a full set of guidelines for the brand identity, including fonts, color palettes, and placements that were highly critical for brand development. However, despite the professional HQ photography and other additional detail, the design of the website isn’t leggy and gives the visitor a pleasant and smooth surfing experience.
Being a design and development agency, we know how important it is to keep up with the latest trend and technology, and considering this, this project was designed and developed with a custom layout and design according to the client's requirement on WordPress CMS. Besides this, we used the Elementor page builder to make it look more impressive and creative. The team at Creative Deer also created multiple flexible page templates with a custom editable section that can easily be edited or rearranged by an editor. While editing content, we used Gutenberg editor, and the website's Search Engine Optimization has been done through the YOAST SEO plugin.