HOW TO CREATE A WEBSITE DESIGN BRIEF
Are you looking to have a new website? A website design brief can be the first step toward success.
Any professional digital agency will ask to see a design brief before starting the project. It is because a creative web design brief can save them from a lot of inconveniences. As not only does it identify and avoid roadblocks, but it also streamlines the design and development process.
What is a website design Brief?
A website design brief is a powerful management tool. It outlines the website design process and provides both parties an exact idea about what to expect in terms of deliverables and workflow.
It also identifies the scope, cost, and timescale for your upcoming design project so you can accomplish it efficiently.
HOW TO CREATE A WEBSITE DESIGN BRIEF
To make website design brief effective and result-oriented, it needs to be clear and concise. However, it can be thorough but doesn’t leave any room for misinterpretation. Otherwise, it can result in a loss of time and money.
Here are the four salient factors that need to be addressed to make the final project the Beast!
Note: Make sure to give weightage to these points and cover all of these for the best outcome.
About the business
It’s necessary to give the designer a brief overview of your company or business. It can be a half or one-page summary containing:
- Who are you?
- What do you do?
- What product or services are you offering?
- What are your unique selling points?
- Background information or any story you want your customer to know
Providing this information to the designer will help them understand the internal factors that can define the website’s direction or success.
What you want to achieve
Tell your designer the goals and objectives you want to achieve.
As the website is the core aspect of any business, it must have the functionality to comply with what you want to achieve. So before starting the proceeding, clearly communicate the purpose of your project, including small measurable goals.
Your designer must know your:
- Anticipated results (subscribers, leads, conversion, traffic)
- key messaging
Moreover, to give him detailed insight, you can also quote your old website for reference to tell him what works and what doesn’t.
Make sure to describe the audience you want to target. In your website design brief, write a paragraph or two about what your potential clients look-like. However, if you have more than one audience for the specific product or service, make sure to be specific and provide preference pertinent and standard demographic information.
It will ensure that the website is designed exactly the way your target audience wants to see it.
It is one of the important components of any website. If you are looking to have a fully functional website that gives the user a friendly experience, make sure to add this point in your website design brief.
To get a most accurate final product without any additional cost, be as thorough as you can here:
- Is this site E-Commerce?
- Does it need integration with a CRM system?
- What should be the subscription model?
- Do you want to have a Trackable contact form?
Writing down all the requirements in one document may seem to be a daunting task, but this effort is worth doing. Doing this hard work upfront can streamline the whole development process and save you and your designer from inconveniences. As a result, the designer can focus on his work and provide you a creative and unique web solution in a timely manner.
If your businesses would like support with Website Design and Development then get in touch and we’ll be happy to help.