Facebook Advertising Trends for 2021
Undoubtedly Facebook is one of the most popular social media platforms. Considering its 2.6 billion monthly active users, this social networking site is heaven for advertisers. But, as things are changing quickly, Facebook advertising is also evolving rapidly.
According to a report, there are around 7 million advertisers on Facebook. Out of those 7 million, 67% consider Facebook to be the most effective social media platform. However, there is so much innovation in Facebook advertising that advertisers are unsure what 2021 will bring to the table?
So if you are an advertiser and want to know the latest Facebook advertising trends to maximize results, we have got you covered. In this article, you’ll discover the top six Facebook advertising trends that will impact ad results in 2021.
Facebook Advertising Trends for 2021
2021 will surely be a new year for advertisers, offering them a new way to incorporate video, augmented reality, artificial intelligence, and more. Moreover, it will be competitive than ever, but smorgasbord for the marketer.
Facebook ad Costs will be unpredictable
With the recent spike in Facebook usage due to the COVID-19, the general Facebook advertising has become cheaper. Moreover, due to the protest following the killing of George Floyd, there’s a shift in consumer behavior, and advertisers are also unsure. However, no one can predict how long it will stay.
But as more people than ever before are using these platforms, experts believe that the advertising market will correct itself eventually. And the average ad cost will increase in the upcoming few months.
Video marketing will continue to be more effective
On Facebook, users watch nearly 8 billion videos every day, and these numbers are on a constant rise. As more and more people are consuming video content every day, video marketing will continue to be an effective tool. So whether your videos are running in newsfeeds, stories, or elsewhere, it will continue to be the number 1 way to engage your prospect and existing customers.
However, an important thing to note here is, videos shouldn’t’ necessarily be limited to entertainment. Users love to watch engaging video content no matter what you are presenting.
Facebook AI will become more popular
Over the last few years, Artificial intelligence has become a core aspect of online marketing. It plays an integral part in helping marketers contact and engages with customers in real-time, and Facebook is also investing heavily to improve ad performance on the platform.
There are multiple tools out there, including campaign budget optimization, Automatic placements, language translation, text optimization, Ad creative, and more. Moreover, Facebook has recently introduced augmented reality advertising that allows the user to play a game or do other stuff such as make-up. As augmented reality is a recent trend in the world, it will become more popular with time.
E-commerce will Boom, and there will be a rise in online shopping
E-commerce is the latest trend, and there is already a boom in online shopping. People now prefer to shop from the comfort of their home with just a few clicks. Despite the pandemic, businesses are experiencing unprecedented growth, and e-commerce is up 18%.
Facebook advertising is also influencing people’s decision-making. And Advertisers have used Facebook ads to sell their products and services. The audience’s response was quite overwhelming, and this trend will continue to rise as people will keep on shopping more through this platform.
Moreover, following the COVID-19, Facebook has also launched Facebook Shops to help small businesses set up an online store. So this is a massive opportunity for advertisers to adopt this channel and expand their offerings.
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