5 Ways You Can Use Geotargeting to Maximize Conversions.
Whether it’s a blog or online store, every business wants to convert visitors into paying customers. Usually, the conversion rate of your website is dependent on optimizing the website to get more traffic and then creating engaging content to appeal to those people. However, if you are planning to target a global audience focusing on geotargeting is surely the way to move forward.
Maximizing conversion is the goal of every website.
What Is Geotargeting?
Geotargeting, otherwise known as Local PPC, is the process of integrating geographical data into marketing to deliver different messages or advertisements based on the prospect’s geographical location.
Setting up geo-targeting has become a salient part of any marketing campaign. Especially with the development of mobile technologies and the personalization of data, geotargeting plays a vital role in bringing the direct and maximizing the conversion of your marketing campaign.
With the help of geotargeting, you can now determine where the prospect is and then market your product and service based on the exact geographical location. It gives you multiple options to narrow down the audience by selecting specific countries, cities, areas, even exact places on the map to advertise. And as a result, you can find the most relevant and interested audience and exclude irrelevant ones from your customer base. Hence, using geotargeting in the right way is not only maximizing conversion but also reducing your marketing expense significantly.
But, if you are running a marketing campaign without using geotargeting, you’re missing out on a major conversion booster.
However, if you are wondering how to use geotargeting to maximize conversion, we have got you covered. In this guide, we will share the 5 Ways You Can Use Geotargeting to Maximize Conversions. So let’s dive straight into it.
5 ways how geo-targeting can increase conversions
Determine the location of your target audience.
Determining the location of your target audience is effective in every marketing campaign. It will provide a clear focus of whom your business will serve and help you identify why people need your product and services.
Moreover, with the help of it, you can keep a target audience at a manageable level. And then advertise to only those clients who are from specific geographical areas.
Goal setting is also crucial to determine what you want to achieve by geotargeting your marketing. These goals can be:
· Increasing brand awareness within a particular geographical location
· Getting more traffic from a particular locality
· Getting more sales from a certain geographical area
· Improving lead generation from a town, city, or state
· Successfully promoting a regional event or a local to increase subscriptions, signups, or attendees
It can also include launching new products, targeting new regions, and building a presence in a new market.
However, for every geotargeting campaign, make sure to be specific to measure success easily when it’s done.
Experiment with Language.
While visiting the corporation’s website, you might have noticed that there’s a menu asking where are you from? Upon selecting the country, they switch the language and currency appropriately. It is an important feature, and studies have shown that websites that use different languages tend to drive more conversion. It is because it let the visitor surf the website more conveniently in their local language, and as a result, they spend more time on it.
So make sure that the landing page matches the language of the searcher’s country of origin. You can do this by measuring what converts better, and in case you don’t have an entire language funnel, you can decide KPI (key performance indicator) on the page and measure its performance.
Define Promotions Geographically
Offerings sales and promotions segmented by region is another great way to maximize your conversion. As the holiday and events differ in most geographical regions, you must offer deals accordingly. For example, the British school year begins in mid-September, while the Australian one starts in January. So back to school specials need to be location-specific.
Similarly, you can also target others such as Halloween, Cyber Monday, Thanksgiving, and more.
In e-commerce, shipping cost is the biggest factor that determines whether or not you will convert a prospect into paying customer. So to make it easy for your customers, show them shipping deals according to their location.
If they are near to where you are located, you can offer them free shipping. However, if visitors are from another region, you can give them a coupon or discount for international shipping. It will give them a clear idea that they will have to pay for shipping, but they’ve already got a coupon giving them a discount. To display shipping offers customized to the location of the buyer, use geotargeting.